Our client, Polacheck’s Jewelers, has retained us to identify a Head of Marketing to join their rapidly growing company and play a key role in the continued growth and success of the business. This role reports directly to the owner who has worked in the business for over 25 years. The position is based on site in Calabasas, California.
Step into a role that combines tradition, innovation, and luxury. Polacheck’s Jewelers, a name synonymous with excellence for over a century, is seeking a visionary Head of Marketing to lead their marketing efforts. This is an opportunity to shape the future of a storied brand, collaborating with a talented team to create impactful strategies that captivate a discerning clientele. Known for their impeccable reputation in the luxury jewelry and watch industry, Polacheck’s continues to thrive by blending timeless values with modern marketing ingenuity. If you’re passionate about luxury retail and have the skills to deliver exceptional results, this role promises a platform to make a lasting impact.
About Polacheck’s Jewelers
Polacheck’s Jewelers is a fourth-generation, family-owned luxury retailer that has been a cornerstone of the San Fernando Valley for over 100 years. They are celebrated for their commitment to excellence, providing a personalized, non-pressure shopping experience and fostering lifelong relationships with their clientele.
With a focus on fine jewelry, luxury watches, and unparalleled customer care, Polacheck’s is a trusted destination for those seeking the highest standards of craftsmanship and service. Their dedication to innovation and quality has solidified their reputation as a leader in the luxury retail space.
Their website is www.polachecks.com
About the job
The Head of Marketing will serve as a strategic growth leader, partnering closely with executive leadership and sales teams to drive brand awareness, client acquisition, and revenue growth. This role requires a blend of luxury brand stewardship, a deep understanding of marketing strategies across multiple channels, and a full understanding of the client lifecycle.
The Head of Marketing will oversee all marketing initiatives, ensuring alignment with sales performance, merchandising strategy, and overall client experience, while positioning the brand for long-term growth.
The following information will provide more insight. After reviewing the details below our hope is that you may know someone who would be interested in this highly visible role. Feel free to distribute this document to others.
Key Responsibilities
- Brand & Strategic Leadership: Define and maintain a consistent luxury brand identity, providing end-to-end strategic oversight from concept through execution, analytics, and optimization across all channels
- Integrated Marketing & Channels: Lead a multi-channel strategy spanning digital, traditional, social, email, website, content, SEO, GEO, and emerging platforms to maximize reach and engagement
- AI & Search Optimization: Drive Generative Engine Optimization (GEO) and oversee SEO, Google Business Profile, and local search strategy to strengthen visibility across AI-powered platforms and improve brand discoverability
- Content & Creative Direction: Direct content strategy and production across all platforms, ensuring a consistent brand voice aligned with brand partner standards and Polacheck’s heritage identity; oversee the full creative process and guide agency partners on campaign execution
- Production Oversight: Manage end-to-end production for shoots and campaigns, ensuring quality, timing, and budget alignment
- Client Growth & Engagement: Use consumer insights and data to shape messaging, content, and marketing calendars that drive engagement, followers, and loyalty among clientele
- Sales & Leadership Collaboration: Partner with leadership and sales teams to create authentic, revenue-driving content and experiences that reflect the brand’s legacy and support showroom performance
- Experiential & Brand Marketing: Execute high-impact events, partnerships, and experiential initiatives that elevate brand and client relationships
- Performance & Analytics: Track performance across all platforms, translating data and insights into actionable strategies to continuously optimize marketing effectiveness
- Technology & Digital Enablement: Collaborate with website and technology partners to improve digital experience and enhance AI-driven discoverability and personalization
- Budget & Resource Management: Oversee marketing budgets and media spend across channels to maximize efficiency, awareness, and brand impact
Qualifications
- Experience & Education: 8–12+ years in marketing with 3–5+ years in leadership; luxury, retail, or agency experience preferred; bachelor’s required. Bachelor’s degree in marketing, business, or a related field
- Digital Expertise: Strong in digital/performance marketing, SEO, local search, Google Business Profile, and GEO/AI search strategy
- Brand & CRM: Expertise in brand positioning, social strategy (especially Instagram), content production, and lifecycle marketing
- Luxury Acumen: Deep understanding of luxury consumers and relationship-driven sales; proven ability to link marketing to revenue and growth
- Leadership: Effective leader and collaborator, comfortable working closely with ownership
- Strategic & Creative: Combines commercial thinking with refined creative judgment; able to execute both strategically and hands-on
- Professionalism: Strong communicator with high discretion and polished executive presence, and attention to detail